Coin Casino
A crypto-native casino floor built for players who never touch fiat
Client
Coin Casino
Industry
iGaming
Timeline
4 weeks
Platform
Web
The brief
Where we started
Coin Casino needed a premium crypto casino experience that felt trustworthy and exciting at once — for players who deposit, play, and withdraw entirely in crypto and expect the interface to match that fluency.
Fix a cluttered game lobby that was driving high bounce rates
Build a wallet and deposit flow crypto-native players trust on sight
Establish a visual hierarchy that gets players from landing to first spin in seconds
The challenge
What we were up against
The client needed a premium crypto casino experience that felt trustworthy and exciting at the same time. The existing design was cluttered, lacked visual hierarchy, and had high bounce rates on the games lobby — players were landing and leaving before ever reaching a game.
Crypto casino players are a distinct audience from fiat casino players: they're comparing Coin Casino not just to other casinos but to the broader crypto product landscape, where a clunky wallet flow reads as a red flag rather than a minor inconvenience.
0
wallet or deposit friction points carried over from the previous concept — the flow was rebuilt end to end
What was at stake
A high lobby bounce rate meant paid traffic was being wasted before players ever saw the games the marketing was promoting.
Our approach
How we tackled it
We audited the previous lobby to identify exactly where visual clutter was causing players to leave before engaging with a single game.
Step 1
Bounce-Rate Root Cause Audit
We audited the previous lobby to identify exactly where visual clutter was causing players to leave before engaging with a single game.
Step 2
Dark, Atmospheric Redesign
The interface was stripped back to essentials: a dark, atmospheric canvas with gold accent touches replacing the cluttered previous layout.
Step 3
Card-Based Game Browsing
Card-based game browsing with clear visual hierarchy gets players from landing to game selection in far fewer scans than the grid it replaced.
Step 4
Streamlined Crypto Wallet Flow
A streamlined wallet and deposit/withdrawal flow was designed specifically around crypto-native patterns — no fiat-first assumptions baked in.
The solution
The work, up close
The complete UI/UX redesign spans the landing page, game lobby, live casino section, user dashboard, and deposit/withdrawal flows — built with a component-based design system for easy future game additions.
Every screen was designed to keep the player one click from action: the lobby leads with a small number of hero games rather than an overwhelming grid, and the wallet flow surfaces deposit/withdraw as persistent, one-tap actions rather than buried menu items.
One-Click-From-Action Lobby
A redesigned lobby leads with a curated set of hero games instead of an overwhelming grid, cutting the path from landing to first spin.
Crypto-Native Wallet Flow
Deposit and withdrawal designed around crypto-native assumptions and patterns, not adapted from a fiat casino template.
Component-Based Game System
A reusable card and lobby-section system that lets new games be added without a fresh design pass each time.
Design details
Under the hood
Typography
A bold display face for jackpot and hero callouts against a clean sans for game metadata and wallet screens.
Color palette
Components
26-component design system covering lobby cards, wallet screens, and live casino modules.
Responsive design
The hero-game lobby collapses to a swipeable card carousel on mobile, preserving the curated (not overwhelming) browsing feel.
The results
What it delivered
26-component reusable design system
Lobby redesigned to address a high-bounce-rate root cause
Crypto-native wallet flow built with zero fiat-first assumptions
4-week full-platform UI/UX turnaround
A polished, conversion-focused casino UI ready for development — cleaner navigation, faster access to games, and a visual identity that competes with top-tier platforms.
“Placeholder client quote — replace with real words before launch.”
Tools & technologies
What we built it with
FigmaFigma Prototyping
